Every month, 3 Million Americans are searching for e-bikes online. Yet many bike shops aren't selling them. It's no wonder many shoppers go online and buy a cheap, poor-quality, internet model! So what can you do? We'll discuss numbers, trends, and what you can do immediately in your shop.

Learn how a downhill racer opened an e-bike shop, went nearly broke, and what you can learn from it to go big in this space and create a better future for your bike shop. In other words: you can't ignore e-bikes anymore. The longer you do, the better for your competition (which comes from outside the bike industry).