With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries—and he has been contracted to train, coach and help with integration for some of the world’s largest retailers to help them scale their business.

He is a published author and has created programs that have helped thousands of sales people in specialty retail stores all over North America, Europe and Asia. Today, he puts most of his training expertise and energy in coaching groups in the S.O.S. Dojo—a weekly small group training program for business owners, coaches and salespeople.