Full Name
Heather Mason
Job Title
President
Company Name
NBDA
Speaker Bio
A well-known advocate and podcast host with a broad range of experiences in the global bicycle industry, the former professional bicycle racer, champions unity within the industry to ensure the growth and development of the IBD. Vocal on key factors indicative of growth and pivotal industry opportunities the business developer, author, and speaker; is considered a driving force, promoting cycling for sport, strengthening the bicycle industry, and shaping the IBD future. Her insights are awakening a new culture; those willing to battle the roller coaster ride of the digital landscape, post covid era, and e-mobility opportunity, while embracing the ultimate retail strategy.

In October 2020, she released her first book; Biking the Vermont Ski Summits. An author, speaker, coach and business leader herself; she shares an inspiring, practical and actionable message via keynotes and seminars that empowers great leaders and members of groups of all kinds to take their life to the next level.

Her greatest passion is to help and inspire people to achieve their full potential, in all aspects of their lives. She authentically connects with audiences everywhere and is known for her motivational, high energy attitude. Her mixture of passion, humor and excitement for life is contagious!

Specialties: Sales leader, business development, retail strategy, writing, public speaking, motivational speaking, social media, corporate & individual wellness advocacy, consulting, coaching.
Heather Mason