The Bicycle Friendly Business program can help your shop or brand to build a network of bike educators and advocates for bicycling, reach more customers, spread more bike joy, and advocate for better bicycling in your community and beyond. The Bicycle Friendly Business program can help your shop or brand to build a network of bike educators and advocates for bicycling, reach more customers, spread more bike joy, and advocate for better bicycling in your community and beyond.Over the last 14 years, the League’s BFB program has helped over 1,500 businesses including over 300 bike shops across the country to go above and beyond the standard “bikes are our business” model and become the heart of growing and empowering their local bicycling community. Join us and learn how the BFB program has worked for others, and what it can do for your employees, your customers, and your community. Presented by Kevin Dekkinga, League of American Bicyclists - 45 Min.