View both days of our calendar below!
All sessions during the CABDA Expo are free of charge.
Space is not unlimited, but you should have no problem finding a seat!
*Some of the various Hands-On Clinics offer Pre-Registrations. Walk-ins are accepted if space is available.
E-MOBILITY SHOWCASE KEYNOTE
The Golden Age of
Globalization is Over!
Presented by Jay Townley
WEDNESDAY, 11:00AM
We are witnessing the end of the Golden Age of Globalization and the beginning of a new era of supply networking and ecosystems for the American bike shop business, highlighted by additive and pop-up global manufacturing and fabrication of bicycle products, closer to the wants and needs of today’s younger consumer and families. Including integrated digital distribution that curates product lines and provides the hard-goods, systems, and services buyers want...when and where they want it.
CABDA TECH CLINIC
SHIMANO TECH CLINIC
Presented by Shimano Regional Tech Reps
WEDNESDAY, 10:00AM - 12:00PM
Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components.
Limited to 20 participants per session. Pre-Registration Strongly Recommended!
CABDA QUICK HIT SERIES: SALES SKILLS
How to Overcome ANY Sales Objections in 2 Easy Steps
Presented by Joe Marcoux
WEDNESDAY, 11:30AM
You’ve heard it a thousand times in your shop: "It's Too Expensive” or “I Can Get a Bike Online for Cheaper" or “I have to ask my spouse”….Sales objections are nothing new, but consistently overcoming them takes some training and some practice. Master Sales Trainer Joe Marcoux breaks down the psychology and the skills required to overcome common objections…And sell more bikes!
E-MOBILITY SHOWCASE SERIES
Addressing Public Safety
Through Product Safety
Presented by Dejan Gakovic
WEDNESDAY, 12:30PM
How can retailers combat the proliferation of cheap, and possibly dangerous, e-bikes from damaging the growth of this important category? With science!
UL 2849 is the ANSI-accredited national safety standard for electrical systems for E-bikes. It covers safety requirements of E-bikes powered by lithium or other rechargeable batteries. It provides requirements with respect to the system consisting of: Battery Packs and Chargers, Electric Motors, Wires & Cables, Control Units, and Enclosures.
Join in this seminar to learn more about UL 2849, and what bicycle retailers need to know on ensuring that the e-bikes offered to consumers have received this product safety certification before going for sale.
CABDA QUICK HIT SERIES: SOCIAL MEDIA & MARKETING
How to Use Social Media for Creating FREE Quality Leads
Presented by Joe Marcoux
WEDNESDAY, 12:30PM
Does your shop have an actual social media strategy? Or are you just throwing stuff at the wall? Social Media can be a great sales tool or a complete waste of time...it depends how you use it! Master Sales Trainer Joe Marcoux breaks down how highly profitable retailers effectively use social media to make more money and put more Butts On Bikes!
CABDA FIT SERIES
The Myth of the Women's Bike
Presented by Victoria Edwards, Befitting Bicycles
WEDNESDAY, 1:00PM
Expert bio-mechanic/bike fitter, Victoria Edwards of Befitting Bicycles, will explain the pitfalls of gendered bicycles, what brands can focus on, and how riders can combat this binary industry to get the most out of riding.
CABDA RETAIL IMPROVEMENT SERIES
Pull Through: Winning Strategies to Keep Customers Loyal
Presented by Rob Solomon, Ascent 360
WEDNESDAY, 1:00PM
On average, loyal customers are worth 10 times as much as their first purchase — How targeted, personalized communications build more profitable customer relationships.
Learn strategies to keep your customers coming back time and time again!
CABDA TECH CLINIC
SHIMANO TECH CLINIC
Presented by Shimano Regional Tech Reps
WEDNESDAY, 2:00PM-4:00PM
Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components.
Limited to 20 participants per session. Pre-Registration Strongly Recommended!
TECH CLINIC
Suspension Service:
Are You Leaving Money on the Table?
Presented by SR SUNTOUR
WEDNESDAY, 2:00PM
Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. What's even better? Servicing SR Suntour suspension products is simple! Suspension Techs walk you through the process. Perfect for Mechanics, Service Managers, and other Shop Employees.
NBDA SUPER PANEL DISCUSSION
Supercharging Your E-Bike Sales: Dos, Don’ts, and Lessons Learned
Moderated by Heather Mason, NBDA President
WEDNESDAY, 2:30PM
Join in an interactive panel discussion focused on growing e-bikes sales within your store. Learn from the panel members and other retailers in attendance the best practices for in-store displays, staff training, and follow-up service. Learn how test rides and demo events can turn your next bicycle buyer into an e-bike customer!
Bring your shop’s best practices to share, and your questions for the panel, made up of retailers just like you! This dynamic conversation will be jam-packed and hopes to provide greater insight to set your e-bike sales soaring.
CABDA FIT SERIES
"Bike Fit is Good Business"
Presented by Isaac Denham, Befitting Bicycles
WEDNESDAY, 3:00PM
Bike fitting is the best way to increase profitability, improve customer experience and build a high end reputation. This seminar breaks down the why and how of beginning a bike fitting program in your shop.
Since 2009 Isaac has been building trust in the cycling community. As well as being the first Body Geometry Fit certified fitter in Pennsylvania he’s helped teach fit curriculum at Specialized Bicycle Components University. He has fit novice and pro riders alike, including the professional riders of Team Skyline.
Isaac has been the director of fit services for 2 different bike shop chains and the owner of Befitting Bicycles, a fitting studio near Philadelphia. He uses his experience and expertise to promote bike fitting for bike shops.
CABDA DEEP DIVE SERIES: RETAIL SALES CYCLES
Recession Proof and Sell up to 40% MORE Bikes to a Steady Stream of Leads without Discounting
Presented by Joe Marcoux
WEDNESDAY, 3:00PM
Is your shop sitting on too much inventory? Did the Covid sales boom end abruptly? Considering discounting? In this marketing & sales deep dive, Joe Marcoux breaks down how your shop can benefit from a complete change in how you attract, sell to, and keep your customers without resorting to deep discounts.
SOCIAL EVENT
HAPPY HOUR
Presented by YAMAHA
WEDNESDAY 3:00PM
Stop by the Yamaha booth for a refreshing elixir…That means beer!
TECH CLINIC
TRP TECH CLINIC
Presented by Jumpin Jerry Vanderpool
WEDNESDAY 4:00PM
Please join us for a fun and informative clinic that will cover service and more for TRP Cycling Components. With more bikes having TRP than ever before, we would like to teach you how easy our products are to work on and sell.
In this clinic we will cover basic Service Procedures, Tech Tips, Tools needed for working on our products and answer your TRP questions. We will also be showing off our Electric Bleed Pump Machine that is affordable, compact and super easy to use for many brands of mineral oil brakes.
SOCIAL EVENT
HAPPY HOUR
Presented by Roemheld
WEDNESDAY 4:00PM
The end of the day is near! Stop by the Roemheld Booth for cold beer!
CABDA AWARDS
INDUSTRY PARTY
Presented by CABDA
WEDNESDAY 5:00PM
Join us and unwind after the show with Live Music, Tasty Appetizers, Refreshments, Cold Beer, and Giant Trophies!
Featuring Musical Guest:
The Funk Brotherz!
CABDA KEYNOTE PRESENTATION
E-Bikes Have Changed the Game
Presented by Mike Fritz
THURSDAY, 11:00AM
From propulsion system design, testing & certification to safe shipping, storage, assembly and service. E-bikes have changed the game forever! E-Bikes represent the future for bike shops and understanding and adopting Best Practices and Protocols is essential for every bike shop in securing their future markets and business. Special attention will be paid to battery handling best practices.
CABDA TECH CLINIC
SHIMANO TECH CLINICS
Presented by Shimano Regional Tech Reps
THURSDAY 10:00AM-12:00PM
Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components.
Limited to 20 participants per session. Pre-Registration Strongly Recommended!
CABDA DEEP DIVE SERIES: BIKE FITTING
The Importance of Bike Fit to the Retail Landscape
Presented by Greg Robidoux, PT
THURSDAY, 11:00AM
A well implemented bike fitting program is one of the single most important ways to improve the cycling experience for anyone who rides a bike. But setting up your own bike fit program can seem daunting.
In this seminar Greg Robidoux will break down why bike fit is so important, where to advance your bike fit education, how to get a bike fit program off the ground, bike fitting for e-bikes, and improving your staff’s messaging around bike fit.
CABDA QUICK HIT SERIES: DISCOUNTING
Making Sales Without
Discounting a Dime
Presented by Joe Marcoux
THURSDAY, 11:30AM
We’ve all heard it…"What Kind of Deal Can you Give Me?" But you don't have to discount bikes to make sales. And excessive discounting is actually damaging your business. Master Sales Trainer Joe Marcoux is here for a master class on how to make sales without sacrificing margin.
NBDA SUPER PANEL DISCUSSION
Retailer Best Tips and Practices 2023
Moderated by Heather Mason, NBDA President
THURSDAY, 12:30PM
Join Board Members from the National Bicycle Dealers Association for interactive panel discussion focused on shared best tips and practices as we head into 2023. All retailers themselves, the NBDA Board Members will share wisdom and best advice for retailers as we head into 2023!
Where should retailers focus? Any tips? Thoughts about vendor relations, cashflow, staffing, and fixed costs?
Joining us in this very special panel discussion focused on ensuring specialty bicycle retailers future success are: Peter Henry (Landry’s), Phil Cohen (Chain Reaction Georgia), Gillian Forsyth (BFF Bikes), and Chad Pickard (Spoke N Sport).
CABDA QUICK HIT SERIES: MARKETING & LEAD GENERATION
How to get Google
to Give You Free Leads
Presented by Joe Marcoux
THURSDAY, 12:30PM
Are you just sitting and waiting for customers to walk in the door? Or are you actively looking for them? If you are not actively seeking out new sales leads, someone else is! Master Sales Trainer Joe Marcoux breaks down how highly profitable retailers use simple and reliable tactics to find new customers beyond just waiting for them to show up!
TECH CLINIC
Workshop Overview
& Chemical Safety
Presented by Matt Bracken, Pedros North America
THURSDAY, 1:00PM
Matt Bracken from Pedro's is on hand to walk you through the improvements and innovations in both tools and lubrication, ss well as industry best practices to ensure that your shop is up to date and operating at peak performance. Topics covered will include safe handling of chemicals, proper technique for use, storage, and disposal, as well as ventilation and general safety tips for service departments.
TECH CLINIC
Suspension Service:
Are You Leaving Money on the Table?
Presented by SR SUNTOUR
THURSDAY, 1:00PM
Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. What's even better? Servicing SR Suntour suspension products is simple! Suspension Techs walk you through the process. Perfect for Mechanics, Service Managers, and other Shop Employees.
LEAGUE OF AMERICAN BICYCLISTS
Go Above and Beyond:
Activate Your Cycling Community!
Presented by Kevin Dekkinga
Director, Membership and Development
THURSDAY, 1:30 PM
The Bicycle Friendly Business program can help your shop or brand to build a network of bike educators and advocates for bicycling, reach more customers, spread more bike joy, and advocate for better bicycling in your community and beyond.
Over the last 14 years, the League’s BFB program has helped over 1,500 businesses including over 300 bike shops across the country to go above and beyond the standard “bikes are our business” model and become the heart of growing and empowering their local bicycling community.
Please join us to learn how the BFB program has worked for others, and what it can do for your employees, your customers, and your community.
TECH CLINICS
SHIMANO TECH CLINICS
Presented by Shimano Regional Tech Reps
THURSDAY, 1:00PM-3:00PM
Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components.
Limited to 20 participants per session. Pre-Registration Strongly Recommended!
TECH CLINICS
TRP TECH CLINIC
Presented by Jumpin Jerry Vanderpool
THURSDAY, 2:00PM
Please join us for a fun and informative clinic that will cover service and more for TRP Cycling Components. With more bikes having TRP than ever before, we would like to teach you how easy our products are to work on and sell.
In this clinic we will cover basic Service Procedures, Tech Tips, Tools needed for working on our products and answer your TRP questions. We will also be showing off our Electric Bleed Pump Machine that is affordable, compact and super easy to use for many brands of mineral oil brakes.
NBDA SUPER PANEL DISCUSSION
Growing Your Shop's
Kids Category Sales
Moderated by Heather Mason, NBDA President
THURSDAY, 2:00PM
Join in an interactive panel discussion focused on growing your kids category. Learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep into retailers who are excelling at sales and why, tips for interacting with parents regarding bike and helmet sizing, and what’s missing in the current landscape.
The panel is jam packed with value-add nuggets for retailers of all sizes.
CABDA DEEP DIVE SERIES: SALES SKILLS
Recession Proof and Sell up to 40% MORE Bikes to a Steady Stream of Leads without Discounting
Presented by Joe Marcoux
THURSDAY, 3PM
Is your shop sitting on too much inventory? Did the Covid sales boom end abruptly? Considering discounting? In this marketing & sales deep dive, Joe Marcoux breaks down how your shop can benefit from a complete change in how you attract, sell to, and keep your customers without resorting to deep discounts.