E-MOBILITY SHOWCASE KEYNOTE

From propulsion system design, testing & certification to safe shipping, storage, assembly and service. E-bikes have changed the game forever! E-Bikes represent the future for bike shops and understanding and adopting Best Practices and Protocols is essential for every bike shop in securing their future markets and business. Special attention will be paid to battery handling best practices. 

CABDA QUICK HIT SERIES: SALES SKILLS

You’ve heard it a thousand times in your shop: "It's Too Expensive” or “I Can Get a Bike Online for Cheaper" or “I have to ask my spouse”….Sales objections are nothing new, but consistently overcoming them takes some training and some practice. Master Sales Trainer Joe Marcoux breaks down the psychology and the skills required to overcome common objections…And sell more bikes!

E-MOBILITY SHOWCASE SERIES

How can retailers combat the proliferation of cheap, and possibly dangerous, e-bikes from damaging the growth of this important category? With science!

UL 2849 is the ANSI-accredited national safety standard for electrical systems for E-bikes. It covers safety requirements of E-bikes powered by lithium or other rechargeable batteries. It provides requirements with respect to the system consisting of: Battery Packs and Chargers, Electric Motors, Wires & Cables, Control Units, and Enclosures.

Join in this seminar to learn more about UL 2849, and what bicycle retailers need to know on ensuring that the e-bikes offered to consumers have received this product safety certification before going for sale.

CABDA QUICK HIT SERIES: SOCIAL MEDIA & MARKETING

Does your shop have an actual social media strategy? Or are you just throwing stuff at the wall? Social Media can be a great sales tool or a complete waste of time...it depends how you use it! Master Sales Trainer Joe Marcoux breaks down how highly profitable retailers effectively use social media to make more money and put more Butts On Bikes!

E-MOBILITY SHOWCASE SERIES

E-Bike safety is a HOT and much needed topic in the cycling community and industry, especially as more stories come out about incidents and lawsuits involving e-bikes!

This seminar will discuss how IBDs (and manufacturers) can play an important role in making sure e-biking is a fun, safe, successful, and cooperative activity. We will also discuss e-bike access on bike paths and public roads as well as proven and relevant strategies that can be imparted to your customers regarding cycling in traffic and off-road.

E-MOBILITY SHOWCASE SERIES

Every month, 3 Million Americans are searching for e-bikes online. Yet many bike shops aren't selling them. It's no wonder many shoppers go online and buy a cheap, poor-quality, internet model! So what can you do? We'll discuss numbers, trends, and what you can do immediately in your shop.

Learn how a downhill racer opened an e-bike shop, went nearly broke, and what you can learn from it to go big in this space and create a better future for your bike shop. In other words: you can't ignore e-bikes anymore. The longer you do, the better for your competition (which comes from outside the bike industry).

E-MOBILITY SHOWCASE SERIES

In this seminar, learn how you can enroll your shop as a collection site and receive valuable training, safety materials, and recycling services that benefit the industry as well as you and your customers.  The goal of this initiative is to provide a safe and reliable way to keep electric bicycle batteries — a valuable resource — out of landfills! 

Take this opportunity to ask any questions you have around the program. 

TECH CLINIC

Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. What's even better? Servicing SR Suntour suspension products is simple! Suspension Techs walk you through the process. Perfect for Mechanics, Service Managers, and other Shop Employees.

NBDA SUPER PANEL DISCUSSION

Join in an interactive panel discussion focused on growing e-bikes sales within your store. Learn from the panel members and other retailers in attendance the best practices for in-store displays, staff training, and follow-up service. Learn how test rides and demo events can turn your next bicycle buyer into an e-bike customer!

Bring your shop’s best practices to share, and your questions for the panel, made up of retailers just like you! This dynamic conversation will be jam-packed and hopes to provide greater insight to set your e-bike sales soaring.

DEEP DIVE SERIES: INDUSTRY SALES PROJECTIONS

Ryan Atkinson breaks down the data and provides an up-to-date summary of key sales metrics from the retail sector, and the bike industry specifically, that can help you make informed decisions about planning your season. The goal is to help you zoom out from your own business results, and step away from the familiar narrative about supply chains, to look for signals in the data that can inform your expectations for 2023.

CABDA DEEP DIVE SERIES: RETAIL SALES CYCLES

Is your shop sitting on too much inventory? Did the Covid sales boom end abruptly? Considering discounting? In this marketing & sales deep dive, Joe Marcoux breaks down how your shop can benefit from a complete change in how you attract, sell to, and keep your customers without resorting to deep discounts.

CABDA DEEP DIVE SERIES: RETAIL SALES CYCLES

Stop by the Yamaha booth for a refreshing elixir…That means beer!

Join us and unwind after the show with Live Music, Tasty Appetizers, Refreshments, Cold Beer, and Giant Trophies!

Featuring Musical Guest PULP VIXEN!