CABDA TECH CLINIC

Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components. 

Limited to 20 participants per session. Pre-Registration Strongly Recommended! 

CLICK HERE TO PRE-REGISTER

E-MOBILITY SHOWCASE KEYNOTE

We are witnessing the end of the Golden Age of Globalization and the beginning of a new era of supply networking and ecosystems for the American bike shop business, highlighted by additive and pop-up global manufacturing and fabrication of bicycle products, closer to the wants and needs of today’s younger consumer and families. Including integrated digital distribution that curates product lines and provides the hard-goods, systems, and services buyers want...when and where they want it.

BIKE FIT SERIES

Presented by Dr. Samantha Antonietti PT, DPT

WEDNESDAY, 11:00AM

Dr. Samantha Antonietti  is a licensed physical therapist with a focus on pelvic floor rehabilitation. After working in both inpatient and outpatient settings at multiple hospitals, she continued to follow her passion and train as a pelvic floor physical therapist. Post-graduation, she has acquired hands-on clinical experience in courses through Herman and Wallace Pelvic Rehabilitation Institute and is trained in treating all genders with pelvic floor dysfunction, colorectal and coccyx conditions, pudendal nerve dysfunction, pregnancy, and postpartum rehabilitation

CABDA QUICK HIT SERIES: SALES SKILLS

You’ve heard it a thousand times in your shop: "It's Too Expensive” or “I Can Get a Bike Online for Cheaper" or “I have to ask my spouse”….Sales objections are nothing new, but consistently overcoming them takes some training and some practice. Master Sales Trainer Joe Marcoux breaks down the psychology and the skills required to overcome common objections…And sell more bikes!

E-MOBILITY SHOWCASE SERIES

How can retailers combat the proliferation of cheap, and possibly dangerous, e-bikes from damaging the growth of this important category? With science!

UL 2849 is the ANSI-accredited national safety standard for electrical systems for E-bikes. It covers safety requirements of E-bikes powered by lithium or other rechargeable batteries. It provides requirements with respect to the system consisting of: Battery Packs and Chargers, Electric Motors, Wires & Cables, Control Units, and Enclosures.

Join in this seminar to learn more about UL 2849, and what bicycle retailers need to know on ensuring that the e-bikes offered to consumers have received this product safety certification before going for sale.

CABDA QUICK HIT SERIES: SOCIAL MEDIA & MARKETING

Does your shop have an actual social media strategy? Or are you just throwing stuff at the wall? Social Media can be a great sales tool or a complete waste of time...it depends how you use it! Master Sales Trainer Joe Marcoux breaks down how highly profitable retailers effectively use social media to make more money and put more Butts On Bikes!

BIKE FIT SERIES

Presented by Eric Marcos, Bike World 

WEDNESDAY, 1:00PM

Bike fitting is one of the best ways to increase profitability, improve customer experience and build a high end reputation. This seminar breaks down the why and how of beginning a bike fitting program in your shop. In this seminar, we'll talk about the business side of adding bike fitting to your shop's offerings. 

E-BIKE SERIES

Presented by Michael Damico

WEDNESDAY, 1:30PM

Does your shop avoid service work E-Bikes? Do you fix flat tires but avoid motor and electronic work? Do you turn away business because of a lack of equipment, trained staff, or worries about liability? 

Whether you sell e-bikes or not, they are not going away, in fact, they are getting more popular! And maintaining them after the factory warranty has ended is going to be a lucrative endeavor. Michael Damico is here from eBike Motor Repair to walk you through how your shop can succeed in this rapidly growing segment. 

In this clinic he will cover basic service procedures shops can employ, diagnostic and tech tips, tools and knowledge required...And also what to do when you're in over your head!

NBDA SUPER PANEL DISCUSSION

Join in an interactive panel discussion focused on maximizing the potential of your store’s service center. The service center can be a high margin profit turning machine, but you must dial in your operations to realize its full advantage. The retailers on the panel and in attendance will be asked to share specific changes that they have made in their service departments that made the biggest impact.

The group will come away with best practices for bicycle intake, scheduling, efficiencies, and add-ons. And finally, we’ll all analyze how a 48 hour turnaround time could lead to long term revenue gains.

CABDA TECH CLINIC

Join certified Shimano Tech Instructors on, in-depth, hands-on clinic that is designed for mechanics and service managers. Visit ten different stations and gain insight and instruction on the service and maintenance of a variety of Shimano Components. 

Limited to 20 participants per session. Pre-Registration Strongly Recommended!  

CLICK HERE TO PRE-REGISTER

TECH CLINIC

Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. What's even better? Servicing SR Suntour suspension products is simple! Suspension Techs walk you through the process. Perfect for Mechanics, Service Managers, and other Shop Employees.

SOCIAL EVENT

Stop by the Yamaha booth (#601) for a refreshing elixir…That means beer!

CABDA DEEP DIVE SERIES: RETAIL SALES CYCLES

Is your shop sitting on too much inventory? Did the Covid sales boom end abruptly? Considering discounting? In this marketing & sales deep dive, Joe Marcoux breaks down how your shop can benefit from a complete change in how you attract, sell to, and keep your customers without resorting to deep discounts.

BIKE FIT SERIES

Presented by Happy Freedman 
Director, The Center for Bike Fit 

WEDNESDAY, 3:00PM

"Bike fit unplugged" is the philosophy behind Happy Freedman's revolutionary approach to bike fitting, driven by the rider's anatomy, medical history, cycling experience, and riding goals. Going beyond gadgets and software, bike fit unplugged redefines what a bike fit is, and in the process places the cyclist in their best position yet.

CABDA RETAIL IMPROVEMENT SERIES

On average, loyal customers are worth 10 times as much as their first purchase — How targeted, personalized communications build more profitable customer relationships.

Learn strategies to keep your customers coming back time and time again!

Matt Bracken from Pedro's is on hand to walk you through the improvements and innovations in both tools and lubrication, ss well as industry best practices to ensure that your shop is up to date and operating at peak performance. Topics covered will include safe handling of chemicals, proper technique for use, storage, and disposal, as well as ventilation and general safety tips for service departments.  

NBDA SUPER PANEL DISCUSSION

Join in an interactive panel discussion focused on growing e-bikes sales within your store. Learn from the panel members and other retailers in attendance the best practices for in-store displays, staff training, and follow-up service. Learn how test rides and demo events can turn your next bicycle buyer into an e-bike customer!

Bring your shop’s best practices to share, and your questions for the panel, made up of retailers just like you! This dynamic conversation will be jam-packed and hopes to provide greater insight to set your e-bike sales soaring.

SPONSORED BY:

Join us and unwind after the show with Live Music, Tasty Appetizers, Refreshments, Cold Beer, and Giant Trophies!

Featuring Musical Guest:
FACE 2 FACE